Change 4 Life: Smart Swaps

This case study details a campaign by Change 4 Life, a government body in the UK, which encouraged people to make 'healthy swaps'.

Change 4 Life: Smart Swaps

Advertiser/Client Name: Public Health England

Agency: OgilvyOne London

Category: Not-for-Profit

Country Where Program Ran: United Kingdom

Program Start Date: 01/02/14

Program End Date: 01/17/14

Product/Service Overview: Change 4 Life from Public Health England aims to tackle obesity by helping people eat well, drink less and move more through the provision of information, advice and support programmes.

Objective of the campaign

The nation is facing an obesity epidemic. Based on current evidence, 9 in 10 children will grow up to be either overweight or obese.

Obesity increases the chances...

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