Change 4 Life: Smart Swaps
Advertiser/Client Name: Public Health England
Agency: OgilvyOne London
Category: Not-for-Profit
Country Where Program Ran: United Kingdom
Program Start Date: 01/02/14
Program End Date: 01/17/14
Product/Service Overview: Change 4 Life from Public Health England aims to tackle obesity by helping people eat well, drink less and move more through the provision of information, advice and support programmes.
Objective of the campaign
The nation is facing an obesity epidemic. Based on current evidence, 9 in 10 children will grow up to be either overweight or obese.
Obesity increases the chances...