Trends Snapshot: Dark social
This Trend Snapshot includes:
Trend overview: what it is and why it's important
Brands ahead of the curve: examples from Ghirardelli, Universal Music Group and BuzzFeed, among others
What it means for brands: expert insight from Luis Aguilar of RadiumOne and Paul Armstrong of HERE/FORTH
What can we expect: where this trend might lead
Next steps: how to get involved
Further reading: where to find more on this subject
Trend overview
Efforts to track social sharing, somewhat understandably, tend to focus on the online social networks and platforms with the...