The End of the Beginning: Behavioural economics has entered a new era of application
Crawford HollingworthThe Behavioural Architects
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Behavioural economics (BE) has become a very familiar term and you're more than likely to find a copy of 'Nudge' on someone's coffee table these days. I'm sure you've come across Kahneman, Knetsch and Thaler's mug study1 about the concept of endowment bias or Ariely, Loewenstein and Prelec's social security number study2looking at the subconscious effects...