Comedy Central: Key & Peele Season 4 (Where You At?)
Comedy Central / Viacom Media NetworksInsight Strategy Group; CS Space; Truth Co.; Promise
Summary
Why would anyone want to tamper with an Emmy nominated, Peabody Award winning television series that enjoys being a critical darling with a strong fanbase and solid ratings? That is exactly what Comedy Central decided to do to Key & Peele in its fourth season. Three seasons in, Key & Peelestill lacked awareness and engagement (viewing and social interaction) by African-American and Hispanic viewers who, given the Multicultural cast and content...