Big event marketing: Engage emotionally with big event ads

This article analyses the performance of several brands that have used big event marketing and finds that engaging people with the brand is crucial to meet business objectives.

Big event marketing: Engage emotionally with big event ads

Robert PassikoffBrand Keys

Big events advertising is expensive and ads need to ensure that they engage with the emotion around the event to get an RoI. Some brands succeed and others fail.

Big event marketing

This article is part of a collection of articles on big event marketing. Read more.

As the Andy Williams song goes, Christmas is the most wonderful time of the year, but brands hope that Christmas will come more than once a year, wrapped in big events such as the Super Bowl, the Academy...

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