ANA chief offers seven habits of healthy brand managers
Geoffrey PrecourtWarc
The Association of National Advertisers (ANA) is an advocate for its members – the brands and their parent companies that pump funds into various suppliers and media to bring messages to the public. But, in a call to action at the 2015 Brand Masters Conference in Dana Point, Bob Liodice addressed the entire marketing ecosystem.
"The publishers, the researchers, the agencies, the consultants and the marketers need to focus to make better brand-building decisions, the president/ceo of the organization insisted. "When do we have the conversations to truly...