Sky: How we convinced 3 million UK householders to use a new piece of technology

This case study explains how Sky, the TV provider, convinced its UK customers to install a box that allowed them to watch more TV on-demand.

Sky: How we convinced 3 million UK householders to use a new piece of technology

Kicatt Nohr

How did the campaign make a difference?

Customers who make the most of their Sky subscription by using value added services, including on demand, are less likely to leave. By giving away a free On Demand Connector we made it easy for customers to connect their Sky+HD box to their home broadband allowing them to transform their TV viewing with on demand.

We wanted to convince customers to start using Catch Up, Box Sets and Movies on demand. The best way to do...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands