WaterAid: To Be A Girl
MC&C Media
How did the campaign make a difference?
This summer WaterAid asked one simple question: "What does it mean to be a girl?"
It means many different things around the world. Perhaps to be happy, determined, carefree or feisty. But for millions it means something very different and darker.
WaterAid's starting point was social – it's where the world debates. It harnessed social channels and techniques to challenge supporters to explore the different lives of girls around the world – and find out how they could contribute to make other girls' lives better.
The...