Homebase: Let's Get Gardening

This case study explains how Homebase, the home and garden retailer, used targeted seasonal offers to increase the incremental value of its customers.

Homebase: Let's Get Gardening

MRS Meteorite

How did the campaign make a difference?

The British Summer. It's been wonderful this year, but back in March who knew? This is the annual challenge faced by Homebase, who rely on the vagaries of the weather and a short window of consumer excitement and anticipation for close to 50% of their business revenue every year. Spring is their Christmas – sales are critical and it only comes around once a year. Gardening takes the lead and analysis showed that customers who started early were more loyal and spent more – so the campaign...

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