Guiness: Guinness Plus - We Make the Pub
Havas EHS
How did the campaign make a difference?
Guinness research showed that customers feel their local pub is 'made' by them and their mates. And with great nights relying on spontaneity, the brand needed to be just a phone tap away to help customers round up their mates, share their location and raise awareness of the scheme.
The app delivered free pints and unforgettable experiences to create thousands of spontaneous evenings out – and higher engagement for the brand.
GuinnessPlus rewards have increased footfall to participating pubs by 15% over 11...