Fulham Football Club

This case study explains how Fulham Football Club, based in London, UK, used its unique identity as 'London's Original' to improve season ticket sales.

Fulham Football Club

Elvis

How did the campaign make a difference?

The campaign set out to strengthen the relationship between Fulham Football Club and its fans and improve season ticket sales.

Drawing on the club's unique characteristics and rich history, Fulham successfully created a stronger club identity and delivered a very impressive ROI and above-target season ticket sales – despite the backdrop of a disappointing relegation season on the pitch.

Strategy

After 13 years in the Premier League, there was uncertainty over Fulham's top-flight status. The club needed fans to renew their season tickets and memberships without the lure of...

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