Booths Supermarkets: How Booths took on the supermarket giants

This case study explains how Booths, the premium supermarket chain in northern England, used targeted deliveries of its Christmas book to increase sales.

Booths Supermarkets: How Booths took on the supermarket giants

MediaCom Leeds

How did the campaign make a difference?

A bold, unique strategy within the grocery sector delivered a high quality, high impact Booths Christmas Book direct into the hands of the core target audience.

The strategy allowed Booths to get directly into peoples homes as an antidote to traditional big spending supermarkets.

The book contributed to Booths best Christmas ever, with total like-for-like sales up more than 6% and with sales on December 23rd the best in the company's 166 year history. The campaign successfully prompted customers to plan ahead,...

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