Financial habits: Save more money in four easy steps

This article explains why people are poor at saving money and suggests four applications of behavioural science that brands are using to help people to save more.

Financial habits: Save more money in four easy steps – Insights from the behavioural sciences

Crawford HollingworthThe Behavioural Architects

This is Part Two of a three-part series. Read Part One and Part Three

We need to spend less

Here in the UK we don't save nearly enough money. According to the latest statistics, many of us are living hand to mouth, going from pay cheque to pay cheque and failing to put money aside, be it for pensions, rainy days or with a particular purpose in mind, like a deposit for a house....

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