Dress2kill: A cut above

This case study describes how Dress2kill, a UK-based bespoke tailoring business, lifted their brand to a new premium tier and grew sales volume along the way.

Dress2kill: A cut above

Design Bridge

Executive summary

Cocking a snook at Savile Row from The Cut, Waterloo, Dress2kill takes a refreshingly irreverent attitude to bespoke tailoring. It's a brand that relishes its position outside of the establishment — but in 2012, with a price-war and a recession to contend with, it needed something more.

A delicate balance

Started in 1999 by one man who dared to think differently about the tailoring experience, it kicks back at the stuffy, intimidating, patronizing world of traditional tailoring.

Designed to appeal to the next generation of modern go-getters and alpha males, it's a...

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