Mobile and media trends from CES 2015

This event report outlines the major mobile and media trends from CES 2015, based on the views of several leading advertising executives who attended the event.

Mobile and media trends from CES 2015

Stephen WhitesideWarc

As the Consumer Electronics Show (CES) – held every January in Las Vegas – cements its place as a fixture on the annual marketing calendar, a growing number of major brands and agencies are now attending to learn about the hottest emerging tech.

Following CES 2015, several executives from across the communications industry shared their takeaway insights with Warc. As might be expected for an event that increasingly explores the intersection between consumers, brands and technology, numerous trends emerged which could shape how people access media in the future.

The...

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