Smarter homes, cars and marketing: Insights from CES 2015

This event report explores how the "internet of things" - a trend embodied by smart homes and cars - will impact marketing, based on the views of several leading executives who attended CES 2015.

Smarter homes, cars and marketing: Insights from CES 2015

Stephen WhitesideWarc

As the Consumer Electronics Show (CES) – held every January in Las Vegas – cements its place as a fixture on the annual marketing calendar, a growing number of major brands and agencies are now attending to learn about the hottest emerging tech.

Following CES 2015, several executives from across the communications industry shared their takeaway insights with Warc.

This article focuses on the evolution of the "Internet of things", as evidenced by the rise of tech that is connecting everything from thermostats to cars. The number of...

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