Ad testing: Speed adds quality to ad research
Charles YoungAmeritest
Business today needs effective insights more than ever to aid decision-making, but it must be fast. With the use of new techniques and a paradigm shift in philosophy, this goal can be achieved.
The marketer's job is increasingly challenging, from marketplace uncertainty, tight budgets and fewer staff, to a continued shift in control from the marketer to consumers and retailers. Advertising research is needed more than ever to help win this battle, but only if it can be delivered with the speed needed to influence the decisions to be...