Loyalty exists but not as we knew it
Anita Blackthe magnetic collective
Loyalty may be harder to achieve but can be built indirectly by focusing on offering an exceptional consumer experience.
Brand loyalty uncovered
This article is part of a collection of pieces on brand loyalty. Read more.
A Forbes article recently posed the question, 'Is brand loyalty dying a slow and painful death?', citing data that showed shoppers in the US and other developed Western economies are far less likely to be loyal to brands than they were in the past.
Just a few...