Sense and sensibility: how marketers can engage emotions and the five senses
Lena RolandWarc
Smart Marketing, a two-day event hosted by the Neuromarketing Science & Business Association and held in London in December 2014, explored how an understanding of the way the human brain works can help marketers become more effective.
Charles Spence, professor of experimental psychology and head of the Crossmodal Research Laboratory at Oxford University, outlined how understanding the human mind can help marketers design better products and experiences by appealing to consumers' sensory touchpoints. Evidently brands are increasingly experimenting with neuromarketing and synaesthesia as...