Morrisons sponsorship of Saturday Night Takeaway
Campaign details
Agency name: Savvy MarketingCategory: Retail or Trade MarketingCountry: UK
Background
For many families times remain tough and, with inflation continuing to outstrip wage growth, disposable income is not likely to increase significantly for most families any time soon. Ultimately shoppers do not use headlines or politicians' statements as their barometer of economic performance, but the contents of their own purses.
While many families are finding it financially tough, they are also looking for opportunities to connect as families and build moments of togetherness and optimism.
Whilst one...