ALS Liga: Song by eyes

This case study describes how ALS LIGA, a charity that helps generate visibility and funds for ALS (Amyotrophic Lateral Sclerosis) patients in Belgium, made use of voice technology to allow patients to sing a song with their eyes and raise awareness of the disease.

ALS Liga: Song by eyes

Campaign details

Agency name: ServiceplanCategory: Cause, Charity/Non-profit Marketing or Social, Direct 1:1 Communication & Digital Communication, Event Marketing and Small BudgetCountry: Belgium

Background

ALS LIGA, an association that helps generate visibility and funds for all ALS (Amyotrophic Lateral Sclerosis) patients in Belgium, was looking for a way to raise awareness of the illness by the end of the year when a dedicated radio programme would be launched.

While more than 700 associations are constantly battling for the public's attention and donations, it was essential to find a unique way to...

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