Renault Carculator
Campaign details
Agency name: Publicis DCategory: Brand-Building, Innovative Idea or Concept and Integrated CommunicationCountry: Ireland
Background
There could not be a more challenging category than the Irish automotive market, but for Renault, this wasn't the only challenge. Not only were people not buying new cars, they weren't buying Renaults. The category was fiercely competitive. Japanese manufacturers benefited as cautious consumers opted for the peace of mind of 7-year warranties. German manufacturers exploited their reliability heritage.
Renault was getting left behind and its market share was in decline. Renault had to address the needs...