Reset your mindset: innovation and thinking differently about advertising

This event report explores some of the ways in which marketers and agencies are thinking differently about advertising, although most find this difficult as they are constrained by a fear of failure.

Reset your mindset: innovation and thinking differently about advertising

Andrea Sophocleous

Are modern marketers scared of innovation? Essentially yes, according to TBWA\Worldwide chairman Jean-Marie Dru, because they are letting fear of failure stand in the way.

The creator of TBWA's global "disruption" principle was among a stellar group of speakers at the AANA Reset conference, held in Sydney in October 2014, voicing their support for fresh approaches in advertising and marketing.

Hosi Simon, global general manager at youth brand VICE Media, encouraged marketers to embrace a new way of storytelling, while Nick Law, global chief creative officer at the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands