Reset your mindset: innovation and thinking differently about advertising
Andrea Sophocleous
Are modern marketers scared of innovation? Essentially yes, according to TBWA\Worldwide chairman Jean-Marie Dru, because they are letting fear of failure stand in the way.
The creator of TBWA's global "disruption" principle was among a stellar group of speakers at the AANA Reset conference, held in Sydney in October 2014, voicing their support for fresh approaches in advertising and marketing.
Hosi Simon, global general manager at youth brand VICE Media, encouraged marketers to embrace a new way of storytelling, while Nick Law, global chief creative officer at the...