Western Sydney Wanderers: The wanderer effect - Western Australia's newest oldest football club

This case study describes the launch of a new football club in Sydney, Australia - the Western Sydney Wanderers - using local participation to build fan loyalty from the beginning.

Western Sydney Wanderers: The wanderer effect - Western Australia's newest oldest football club

Christina AventiBMF

The most successful sporting franchise in recent times

The Wanderers. A sporting phenomenon. Great coach. Some good players. A marquee player too.

But the West had had that in the past. It didn't work.

It did this time. Here's why.

The beginning – an Adrenalin hit for football in the west

On 4th March 2012, the then CEO of Football Federation Australia, Ben Buckley and then Prime Minister Julia Gillard publicly announced plans to launch a new Hyundai A-League club to be based in...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands