Dubai Customs: 2013 WCO IT Conference and Exhibition
Bijal Pathak
Campaign details
Brand owner: Dubai CustomsLead agency: Initiative Media Middle EastBrand: Dubai CustomsCountry: United Arab EmiratesIndustry Business-to-business,Government, social policy,Information technology, high-techChannels used: Direct marketing, Events and experiential, Online video, Other and ambient media, Outdoor, out-of-home, Social media Media budget: Up to $500k
Executive summary
This case study describes how Dubai Customs hosted over 500 delegates from around the world for the 2013 World Customs Organisation's annual IT Conference. The challenge was to impress a group of international...