TV strategy: The art of subconscious seduction
Dr Robert HeathUniversity of Bath School of Management
TV ads that are information heavy and aimed at consciously persuading the viewer to purchase your brand rarely succeed; whereas ads that appeal subconsciously to human emotion, building empathy, have a track record of success.
TV strategy
This article is part of a collection of pieces on perfecting TV advertising strategy. Read more.
Successful brand-building TV advertising is 99% subconscious seduction, 1% conscious persuasion. A lot of you will see this statement as pretty controversial. Perhaps the sort of thing you might...