How to keep your brands in-store
Pierluigi CarliniIRI
Across Europe manufacturers are sitting down with retailers to review the products they will sell over the next year. But keeping products on the shelves as part of a range optimisation plans is often a battlefield for retailers and manufacturers. This article looks at the challenges and discusses why it doesn't have to be.
These are tense times for manufacturers who are looking at what products they plan to sell over the coming year, as they continue to face increasing pressure from both shoppers and retailers in a price war context...