Three sides to every story: How qualitative research can incorporate technology in visual, verbal and written narrative
Dianne GardinerLatitude Insights, Australia
Introduction
Behavioural economics tells us to focus on what people do, not what they say they do. With cameras and videos in everyone's pockets in the form of their smartphone, capturing and sharing life's moments has become even easier, and arguably, even ubiquitous. For researchers this has meant we can easily task research participants to take photos or videos of aspects of their lives and share these with us to increase our (and our clients') understanding. Add wearable...