Coca-Cola: You have no remedy
Shackleton Madrid
Objective of the campaign
The primary objective was to bolster sales for individual consumption packaging, actively engage the target audience and put the finishing touches to what has been one of the company's most successful campaigns to date, which saw the personalisation of more than 550 million packs using some of Spain's most common names.
Target Audience: Business-to-Consumer
Size of Target Audience: 1,000,000+
Enacted solution
In 2012, under the campaign theme "Share a Coke", Coca-Cola Australia launched a campaign that allowed consumers to share personalised cans. This campaign then spread to...