Food For The Poor: Choupette - I Thirst

This case study explains how Food For The Poor, a US-based charity, used direct mailings targeted to specific donor profiles to raise money for a clean water project in Haiti.

Food For The Poor: Choupette - I Thirst

Country Where Program Ran: United StatesProgram Start Date: 02/22/13 Program End Date: 06/21/13 Advertiser/Client Name: Food For The Poor, Inc.Category: Not-For-Profit (NFP)Product/Service Overview: Food For The Poor's Choupette – "I Thirst" campaign was an omni-channel fundraising appeal. It utilized a dollar-for-dollar match offered by friends of Food For The Poor toward water wells and clean water projects.

Objective of the campaign

One of the strengths and branding of Food For The Poor is in its emotive story-telling, visuals and its ability...

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