From the editor: The future looks bright

In his editorial, Colin Grimshaw introduces the October 2014 edition of Admap, celebrating the magazine's 50th anniversary with a focus on the future of brand communications.

From the editor: The future looks bright

Colin GrimshawWarc

This issue of Admap celebrates the magazine's 50th anniversary. Much has changed in the advertising world since 1964, yet browsing the launch issue of Admap it is illuminating to note how much remains the same.

The lead feature discussed the use of computers (a new technology) in media selection, and asked 'Is media selection an art or a science'? It went on to ruminate on how the computer could process lots of information and create numerous permutations of media schedules, but it cannot think,...

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