Internet vs Store-based Shopping: The Global Move Towards Omnichannel Retailing

This report sets out key trends in internet and omnichannel shopping, looking at drivers of growth, opportunities for marketers and the challenges they are likely to face.
  • These changes are driven by changes in four key areas: consumers who are searching for value and convenience; advances in technology; retailers building better customer experiences; and government investment in infrastructure.
  • Apparel and footwear is the largest internet shopping category, and the biggest national markets are the US, China and the UK.
  • Growth in internet access will boost internet shopping in emerging markets, and more spend will move to mobile.
  • Further advances in technology will make more complete profiles of consumers, and more people will be attracted to online shopping as payment methods become more secure and...

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