Cadbury Olympic Sponsorship: Moments of Joy

This case study explains how Cadbury's, the confectionery brand, integrated social media and live TV coverage of the Olympic Games to help Irish people enjoy the events more - and sell more chocolate.

Cadbury Olympic Sponsorship: Moments of Joy

Agency: Publicis DublinMedia: PHD IrelandClient: Cadbury

Introduction & Background

"In the end, it's extra effort that separates a winner from second place. But winning takes a lot more that, too. It starts with complete command of the fundamentals. Then it takes desire, determination, discipline, and self-sacrifice. And finally, it takes a great deal of love, fairness and respect for your fellow man. Put all these together, and even if you don't win, how can you lose?"

– Jesse Owens

When we first discussed this strategy with a colleague, they...

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