Electric Ireland: Powering a successful brand
Agency: Irish InternationalMedia: MediaVestClient: Electric Ireland
Introduction & Background
This is the story of one of Ireland's oldest and most loved brands: a story of loss, of rebirth and ultimately of resurrection. In 2013, Electric Ireland (formerly ESB) was faced with the unique and complex challenge of being the monopoly player in a deregulated market. This case study details the brand's journey from restriction and loss to full recovery, from electricity provider to trusted energy partner.
The path to full market deregulation started in 2000 but it wasn't until...