National Lottery: Daily Million
Agency: DDFH+B GroupMedia: StarcomClient: National Lottery
Introduction & Background
On Tuesday 11th September 2012, the National Lottery launched Daily Million, a new daily draw game. The launch campaign results presented in this paper will show that this was no ordinary, everyday launch.
First, let's go back to New Year's Day.
At the start of 2012, the National Lottery ran draw games seven days a week: Lotto, with draws on Wednesday and Saturday; EuroMillions, with draws on Tuesday and Friday; Monday Million with draws on Monday; All or Nothing, with a draw...