Connecting touchpoints: How multi-touch technology improves customer engagement

This article explains how retailers are turning attention back to in-store experience, following a focus on online retailing.

Connecting touchpoints: How multi-touch technology improves customer engagement

Pauolo Pedrazzoli3M Touch Systems

Retailers are using apps to enrich customers' in-store experience and provide additional value.

Retailers, having spent the past decade focusing on their online offers, are now turning their attention back to their stores. They recognise that while the economic downturn made shoppers more discerning about what they purchase, the in-store customer experience is an important part of the brand engagement journey to loyalty and, ultimately, purchase.

Creating a great customer experience has always required product availability, excellent service and an easy-to-navigate store environment. Now retailers can enhance...

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