How Maybank transformed itself digitally for good business
Low Lai ChowWarc
Innovation is nothing new to Malaysia's largest financial services group, Maybank. According to its chief marketing officer Mohamed Adam Wee Abdullah, the organisation was so ahead of its time, it pioneered mobile banking as far back as three decades ago to serve its customers better.
"Maybank introduced mobile banking way back in 1976," he informed a hall full of awed faces at the Adobe Digital Marketing Symposium, held in Singapore in July 2014, before adding that he really meant mobile banking on wheels. Still, it goes...