Unilever All Things Hair: Taking a brand-agnostic approach to treat a lacklustre category with style
Claire Coady
Campaign details
Brand owner: UnileverLead agency: RazorfishContributing agency: Mindshare UK, PHD and Weber ShandwickBrand: All Things HairCountry: Canada, United KingdomIndustry Hair careChannels used: Internet - search, Online videoMedia budget: $500k - $1 million
Executive summary
This case study describes how Unilever created All Things Hair, the first brand-agnostic YouTube channel for the UK and Canada from a haircare brand owner, a unique and innovative always-on partnership between Unilever...