Xperia: The "say it like bond" challenge
Tahaab Rais
Campaign details
Brand owner: Sony MobileLead agency: FP7/DXB (Part of McCann Worldgroup)Contributing agency: Momentum MENABrand: XperiaCountry: United Arab EmiratesIndustry Mobile and cell handsetsChannels used: Cinema, Earned media, buzz, Email marketing, Events and experiential, Games and competitions, Internet - display, Mobile and apps, Online video, Other and ambient media, Point-of-purchase, in-store, Product placement, Product sampling, Public relations, Social media, Word of mouth, advocacy Media budget: Up to $500k
Executive summary
This case study describes how smartphone brand...