i10: Creating a connected multi-screen world – the launch of the Hyundai i10
Fiona Smith
Campaign details
Brand owner: HyundaiLead agency: wywy and HavasContributing agency: AppNexus InnoceanBrand: i10Country: GermanyIndustry Automotive industry, market, Mid-size, large family carsChannels used: Internet - display, Internet - search, Mobile and apps, TelevisionMedia budget: $1 - $3 million
Executive summary
This case study describes how Korean car manufacturer Hyundai used a new method of synchronising TV and website activity to help reach the crucial 24–35 target market of second-screen viewers. Hyundai...