Coca Cola China: Lyric Cokes
Rohan Lightfoot, Jennifer Lin and Tim Doherty
Campaign details
Brand owner: The Coca-Cola CompanyLead agency: IsobarBrand: Coca ColaCountry: ChinaIndustry Non-alcoholic, soft drinksChannels used: Internet - general, Packaging and design, Social mediaMedia budget: $1 - $3 million
Executive summary
This case study describes how Coca-Cola invented an entirely new form of music-sharing for Coca-Cola's 2014 China summer campaign by putting the lyrics of 51 of China's most popular songs on Coke bottle labels. They were also turned into digital objects that could be...