Mellow Bird’s - Murdering the ads that made you smile

Belinda Starling

When instant coffee technology was primitive and ground coffee was foreign, Mellow Bird's was the powder coffee for a nation of tea drinkers.
Agency:Author: Belinda Starling

Mellow Bird’s - Murdering the ads that made you smile

SUMMARY

Mellow Bird’s was having a confidence crisis. For the client, Kraft Jacobs Suchard, the agency who inherited it, and for the consumer, it was a bit of a laughing stock. Planning did what all good Planning is meant to do to solve such problems: it got to a real understanding of the consumer which led to a simple, actionable creative brief, and turned around the way the client and agency felt about the brand too. How it got there, however, was not by doing...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands