Unilever China: Cornetto - express love in 8 seconds
Campaign details
Advertiser: Walls CornettoAgency: PHD ChinaCategory: Brand Awareness , Cross Screen Advertising , Video / Rich Media Region: APAC
Strategy
How can Walls Cornetto, China ice cream market leader maintain it's leadership position? With over 50% market penetration, 80% + total brand awareness, Walls Cornetto's 2014 goal was to build it's brand appeal, preference and purchase frequency to maintain it's leadership position.
Icecream is a highly competitive category with Cornetto battling for attention of China's post 90 generation, side by side, Yili, Meng...