Virgin Mobile Australia: Virgin Mobile Game of Phones
Campaign details
Advertiser: Virgin Mobile AustraliaAgency: Starcom Australia in partnerships with OGB & Havas WorldwideCategory: Location Based Region: APAC
Strategy
The telco kingdom is ruled by three evils, price, device & network coverage. In a highly competitive battleground were all opponents use the same tactics & conversations, Virgin Mobile Australia was locked into a war of attrition. As a smaller telco operator with 4% share (versus our nearest rival at 20%) & significantly lower budgets (1/3 of our nearest competitor!) we couldn't out shout the...