The Lincoln Motor Company: MKZ/29HD tablet magazine integration
Campaign details
Advertiser: Lincoln Motor CompanyAgency: Team DetroitCategory: Tablet Campaign Region: North America
Strategy
Reintroduce the all-new Lincoln MKZ and its defining character attributes among the core target of "Cultural Progressives" via intensely personal and immersive tablet experiences across select paid digital magazine subscriptions
Execution
Target audience: Cultural Progressives; M/W A35-50 years old, HH Income $150k+; Better educated, men and women; Open minded & obsessively curious; Unique experiences over possessions; Wealth is means to self-expressions; Passions represent their individuality; Fear complacency and Inertia.
Psychographic:...