WWF Denmark & WWF Turkey: #LastSelfie
Campaign details
Advertiser: WWF Denmark & WWF TurkeyAgency: 41? 29!Category: Lead Generation / Direct Response / Conversion , Promotion , Social Impact / Not For Profit Region: EMEA
Strategy
WWF wanted to promote their causes and raise awareness amongst Millenials while increasing donations to protect endangered animals. We also knew that 'Generation Y' spend their time in social media posting pictures of themselves and are hard to reach in traditional media. Since there is no media budget to support any campaign, the solution must include a way...