Rowing against the tide or surfing the new wave?: Revamping ancient techniques for consumer understanding in emerging markets
Massimo Cealti and Nicolas SiegaSymrise
Growth: The sacred graal
"The powerful motivator in our lives isn't money; it's the opportunity to learn, grow in responsibilities, contribute to others, and be recognized for achievements". Frederick Herzberg, The Motivation-Hygiene Concept and Problems of Manpower
All companies look for growth, whether in their home market or elsewhere, they have to grow.1) In this context emerging countries are somehow the last frontier.
Their economies are amongst the few ones growing...