Tanishq: Diwali

This case study describes how Tanishq, the Indian jewellery brand, leveraged Diwali despite the economic downturn.

Tanishq: Diwali

S Subramanyeswar

Campaign details

Brand owner: TitanLead agency: Lowe Lintas + PartnersBrand: TanishqCountry: IndiaIndustry Clothing and fashion, Personal accessoriesChannels used: Cinema, Events and experiential, Internet - display , Internet - general, Magazines - consumer, Newspapers, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Radio, Sales promotion, TelevisionMedia budget: Up to 500k

Executive summary

This case study describes how India jewellery brand Tanishq leveraged Diwali despite the economic downturn.

Diwali, the Indian Festival of Light, is the one time of year when wealth finds full expression in celebration...

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