Tanishq: Diwali
S Subramanyeswar
Campaign details
Brand owner: TitanLead agency: Lowe Lintas + PartnersBrand: TanishqCountry: IndiaIndustry Clothing and fashion, Personal accessoriesChannels used: Cinema, Events and experiential, Internet - display , Internet - general, Magazines - consumer, Newspapers, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Radio, Sales promotion, TelevisionMedia budget: Up to 500k
Executive summary
This case study describes how India jewellery brand Tanishq leveraged Diwali despite the economic downturn.
Diwali, the Indian Festival of Light, is the one time of year when wealth finds full expression in celebration...