Porsche 911: Benchmarking numbers
Marie-Julie Lorenzo
Campaign details
Lead agency: Fred & Farid ShanghaiCountry: ChinaIndustry Automotive industry, marketChannels used: Internet - general, Social mediaMedia budget: Up to 500k
Executive summary
This case study describes how Porsche wanted to promote the new Porsche 911 Turbo S in China as 'Benchmarking Numbers'.
Porsche wanted to highlight the kind of numbers that related to the 911 Turbo S, such as how fast it goes (from 0-100kph) and so on.
Everything is now quantified with numbers, but for the average person numbers are still seen...