Nestlé MUNCH: Crunchiest ever excitement
Bhaskar Thakur and Kamakshi Thareja
Campaign details
Brand owner: Nestle IndiaBrand: MunchCountry: IndiaIndustry ConfectioneryChannels used: Internet - display , Internet - general, Internet - microsites , Internet - search , Other and ambient media, Outdoor, out-of-home, Packaging and design , Point-of-purchase, in-store, Product placement , Public relations, Radio, Social media , TelevisionMedia budget: 5 - 10 million
Executive summary
This case study describes how Nestlé MUNCH had always owned the 'crunchy' space in India, but this was becoming a ubiquitous category descriptor, as the...